Bridging the Gap: How Paramedics Can Utilize Social Media for Health and Hospital Efficiency

Abstract

The healthcare sector, encompassing hospitals and related facilities, has historically relied on localized operational effectiveness for patient care delivery. However, the integration of technological advancements in digital information dissemination is fundamentally reshaping the dynamics of hospital-patient interaction. A significant development in this evolution is the emergence of social media platforms, which provide a novel paradigm for engagement between consumers and organizations. Moving beyond the passive reception of health-related content, these technologies empower individuals to actively seek information, articulate opinions, and interact with peers in previously unattainable ways. Consequently, the proliferation of hospital and health-focused social media websites witnessed a notable surge between 2010 and 2024.