A Pragmatic Approach to the Editorials of Issues 36 and 50 Argumentative Value in the Editorials of Majallat al-Lugha al-ʿArabiyya.

Abstract

This study takes a pragmatic approach to the concept of argumentation as an aspect of pragmatics in modern linguistic studies. The editorial is considered a rhetorical practice that aims to influence the intellectual and emotional stance of the readership and bears significant cultural and conceptual responsibility. Due to its importance, editorials frequently occupy the forefront of intellectual discourse in journals and newspapers. This research therefore aims to unveil the manifestations of argumentative achievement and its linguistic techniques in issues 36 and 50 of the Arabic Language Journal, exploring the strategy employed to enhance the argumentative potency of the discourse. The study examines how the author utilises various mechanisms and persuasive tools to embed coherent arguments, either visibly or subtly interlinking them, thereby ensuring the realisation of the discourse’s primary objective.